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James Swift Strength CoachingJAMES SWIFTStrength Coaching

Plans & pricing

Choose how you want to be coached.

Compare in-person coaching at The Zone in Neston, semi-private sessions, and coaching for independent training. Each option shows its price, format and support before you choose.

In-person coaching in Neston

Private coaching gives you my attention throughout the session: technique feedback as you lift, adjustments to the work in front of us, and planned progression between sessions.

Where you train

The Zone, Neston
Survival House, Clayhill Industrial Estate, Buildwas Rd
Neston, Cheshire
CH64 3RU, United Kingdom
Directions to the coaching venue

Online coaching and the Online Strength Diagnostic are delivered remotely.

Session times and new-client availability

Coaching sessions are arranged by appointment.

Contact me to confirm current spaces and your preferred days and times before buying if you need a particular slot. Listed prices do not confirm an available space or start date.

Compare the ongoing plans

Plan tiers and one-off assessments are listed below.

Compare Private Coaching, Semi-private and Digital Rack by coach, session size, programme, feedback, location and starting price
Plan detailsPrivate CoachingSemi-privateDigital Rack
Physical coachYes · coached in person by meYes · coached in person by meNo · you train independently with remote programme management
People per sessionOne-to-oneUp to threeIndependent training; no live group session
Individual programmeYes · bespoke programmingYes · programming remains individualYes · built around your equipment and goals
Live feedbackYes · during each technical coaching sessionYes · during 90-minute technical sessionsNo live-session feedback
Remote video supportVideo review is not listed in these plansVideo review is not listed in this planSignature includes weekly video analysis; Foundation does not include video review
Where you trainThe Zone, NestonThe Zone, NestonAt home or in your own gym
Starting price, cadence and commitment£270 per month from Senior Strength; standard private plans start at £336. 12-week commitment.£270 per month; 12-week minimum.£119 per month; 12-week minimum.

Scroll the table sideways to compare every plan.

Private coaching

One-to-one sessions with live coaching at The Zone, Neston.

How private coaching works

Private Coaching (Fast Track)

Fast track to strength and power. Three days a week for optimal, measurable increases in strength and growth, with recovery built in.

  • 12 technical coaching sessions (3x/wk)
  • 1 monthly sport massage
  • Bespoke training programming
  • Free access to MealPlannerPro
  • 12 week commitment

£535

per month

12-week commitment

See Private Coaching (Fast Track)

Private Coaching (Foundation)

Perfect for mastering the fundamentals and building momentum. 2 sessions per week with full focus on technical form and steady growth.

  • 8 technical coaching sessions (2x/wk)
  • 1 on 1 form and mechanics mastery
  • Custom linear progression model
  • Nutritional habit guidance
  • 12 week commitment

£336

per month

12-week commitment

See Private Coaching (Foundation)

Senior Strength (60+)

Strength is your defence against frailty. An alternating weekly schedule (two sessions, then one) builds bone density while protecting recovery.

  • 6 sessions a month (two one week, one the next)
  • Recovery-optimised programming
  • Bone density & balance focus
  • Modified linear progression
  • 12-week results commitment

£270

per month

12-week minimum

See Senior Strength (60+)

For new Private Coaching and Semi-Private Coaching clients: a conditional refund of eligible unused sessions if there is no measurable progress against the measures agreed at your starting assessment. The 30 days begin at your first coached session on the monthly plan. Completed sessions and the initial diagnostic are not refunded under this guarantee.

Read guarantee conditions

Unsure which level fits? Ask me.

Ask on WhatsApp →Ask by contact form →

Small group coaching

Share the session. Keep the coaching personal.

Semi-private coaching is an in-person session at The Zone, Neston, capped at three people. Your load, modifications and progression remain individual.

Semi-Private Coaching (Individual Seat)

Price per lifter. You train in a capped group of three. 90-minute, deep-dive sessions to coach the Squat, Press, Bench, and Deadlift.

  • 8 extended coaching sessions (2x/wk)
  • 90-minute technical deep-dives
  • Individual programming, not a class
  • Small group environment (cap of 3)
  • 12-week results commitment

£270

per month

12-week minimum

See Semi-Private Coaching (Individual Seat)

Digital Rack

Online coaching for independent training.

Train at home or in your own gym with programming built around your equipment. Foundation includes monthly management; Signature adds weekly oversight and video review.

How online coaching works

Online Strength Foundation

Structured programming with monthly check-ins. For independent lifters who want a proper plan and someone managing the numbers.

  • Custom strength-hypertrophy programming
  • Monthly load & volume management
  • Technical logic support
  • Progress tracking via app
  • 12-week goal review with me
  • 12-week minimum commitment

£119

per month

12-week minimum

See Online Strength Foundation

Online Signature

Full coaching with weekly oversight. Video analysis, programming adjustments, and nutrition management. The closest thing to having me in the room.

  • Weekly check-ins and video analysis
  • Weekly programming & load adjustments
  • Mass-building nutrition oversight
  • Priority technical access
  • 12-week goal review with me
  • 12-week minimum commitment

£239

per month

12-week minimum

See Online Signature

Unsure which level fits? Ask me.

Ask on WhatsApp →Ask by contact form →

A shared programme with group coaching

The Barbell Standard is £69 per month: a structured three-day barbell programme with a weekly group coaching call. Choose Digital Rack above for individual programming and personal check-ins.

See The Barbell Standard

New to coaching?

Get a recommendation before a monthly plan.

A diagnostic is optional. Choose an in-person assessment in Neston or a video call from wherever you train. If you already know which plan fits, you can buy it directly.

Strength Diagnostic Session

£50

I work out what you need and whether coaching is the right next step.

one-off · 60 minutes

£50 · 60 minutes · The Zone, Neston · Credited toward your first month if you continue

Online Strength Diagnostic

£50

A forty-five-minute video assessment of your training history, current programme, and where progress has stalled — with a clear recommendation for what's next.

one-off · 45 minutes

£50 · 45 minutes · Video call · No travel needed

Movement Clinic

£75

A one-on-one session to troubleshoot a lift or movement issue.

one-off · 60 minutes

£75 · 60 minutes · The Zone, Neston

Read the terms before you choose

Commitments are shown with each plan. For new Private Coaching and Semi-Private Coaching clients: a conditional refund of eligible unused sessions if there is no measurable progress against the measures agreed at your starting assessment. The 30 days begin at your first coached session on the monthly plan. Completed sessions and the initial diagnostic are not refunded under this guarantee. It does not refund completed sessions or the initial assessment fee.